Flyers and leaflets are the most popular and the simplest type of all advertising carriers. They can be printed both in full, one- or three-color patterns. Enameled as well as ordinary paper can be used. It depends on the purpose of the flyer and the size of the advertising budget.
Flyers are supposed to inform potential customers about special campaigns, new goods or services. In some cases flyers may be used as catalogues.
A flyer is usually one page with information printed on its one or on both sides (reverse side). That is why it is very important to locate all data accurately and attractively for the reader.